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Cookie Policy

How Alpha Safety s.r.o. uses cookies and how you can manage your consent at any time.

Last updated: 3 October 2026

1. Legal basis and consent

Pursuant to Section 109(8) of Act No. 452/2021 Coll., we may store or read information on your device only with your demonstrable consent — with the exception of the necessary cookies required for the site to function. We therefore load analytical and marketing cookies only after you have given your consent. Consent is voluntary and you may withdraw it at any time.

We store your consent choice in the browser in localStorage under the key "alphasafety-cookie-consent" — this is not a cookie transmitted to the server, it only serves to remember your choice. The act of giving or withdrawing consent is additionally recorded on our server within the EU (Supabase, Frankfurt) as proof under Art. 7(1) GDPR — time, policy version, selected categories and a hashed IP, with no direct identifiers.

2. What cookies we use

Overview of categories and main cookies:

Name / typeCategoryPurposeValidity periodProvider
alphasafety-cookie-consent (localStorage)NecessaryStoring your consent choicepermanent (until deleted)Alpha Safety
_ga, _ga_*AnalyticalDistinguishing visitors and measuring traffic (GA4)up to 2 yearsGoogle
_clck, _clskAnalyticalMicrosoft Clarity: pseudonymous visitor identifier (_clck) and linking of page views into a single visit (_clsk) for heatmaps and session recordings_clck up to 1 year, _clsk 1 dayMicrosoft
MUID, MR, SM, ANONCHK, SRM_B, CLIDAnalyticalMicrosoft Clarity: auxiliary third-party cookies (clarity.ms and bing.com domains) for recognising the browser and synchronising the identifier across Microsoft domainsfrom a few minutes (ANONCHK) and the session (SM) to about 13 months (MUID, SRM_B)Microsoft (third party)
_gcl_auMarketingMeasuring advertising conversions (Google Ads)up to 90 daysGoogle
_fbpMarketingRemarketing (Meta pixel)up to 90 daysMeta
as_lead_attrMarketingSource of the visit (campaign, keyword) so that we can attribute an inquiry to an advertisementup to 30 daysAlpha Safety

The specific names and validity periods may vary depending on the providers' current configuration; your active consent choice always prevails. Our site cannot delete Microsoft's third-party cookies (clarity.ms, bing.com); after you withdraw consent they are no longer loaded or sent, and you can remove them in your browser settings.

3. Cookie categories

  • Necessary – required for the functioning and security of the site and for storing your consent choice. They cannot be switched off.
  • Analytical – help us measure and improve traffic and use of the website (Google Analytics 4, Microsoft Clarity – heatmaps and session recordings). Only with consent.
  • Marketing – used for advertising and remarketing (Google Ads, Meta). If you are signed in to your Google account and have ads personalisation enabled there, your visits may also be linked across devices (Google signals). Only with consent.

4. How to change or withdraw consent

You can change or withdraw your consent at any time by clicking "Cookie settings" in the footer of the page. Withdrawing consent is as easy as giving it (Art. 7(3) GDPR). After the consent is withdrawn, we deactivate the relevant tools and remove the associated cookies.

You can also manage cookies in your browser settings; however, blocking necessary cookies may limit the functionality of the site.

5. Supervision

Supervision over the storage of cookies is exercised by the Regulatory Authority for Electronic Communications and Postal Services (Section 109 of Act No. 452/2021 Coll.). The processing of personal data obtained through cookies is also governed by the Privacy Policy and is supervised by the Office for Personal Data Protection of the Slovak Republic.

6. Final provisions

We may update this policy from time to time. The version currently published on this page always prevails. In case of any discrepancy between language versions, the Slovak version prevails.